The world as we know it has changed, and our day-to-day lives are massively altered. With this new ‘normal’ comes new habits and as human beings we’re wired to like habits because they take stress out of making a decision…
Category: Blog
CEO COMMENTS: UNDERAGE DRINKING MAY BE DOWN BUT THERE’S NO ROOM FOR COMPLACENCY
A key finding in the latest HBSC report is heartening: at 37%, the number of 15-17 year olds who reported never having had a drink has substantially increased by 16% since the 2014 report, which is significant given that the average age…
CEO COMMENTS: APPLYING PSYCHOLOGY TO POLICY FOR POSITIVE BEHAVIOUR CHANGE
“Behaviour is a critical part of health… and to mitigate risky behaviour we need to understand what is driving people’s decisions”, so started the Behavioural Insights Team’s Ed Flahavan presentation on “Applying behavioural insights to reduce harmful drinking”. Last month’s inaugural…
CEO COMMENTS: HOW OUR BEHAVIOURAL INSTINCTS AFFECT THE CHOICES WE MAKE
Robert de Niro is quoted as saying “The talent is in the choices”. A truism for sure, but is it a talent we can nurture, and how can we make better choices? This is one of the fundamental questions that…
CEO COMMENTS: TRUST, HOPE AND CHARITY
In recent months both the HSE and Charity Regulator have referenced the need for greater trust as a strategic priority going forward. Indeed trust is in short supply amongst many societal institutions like the Garda, EU and civil service whose…
CEO COMMENTS: HOW TO SUSTAIN A MOVEMENT FOR CHANGE
At our recent annual Stakeholder Day we asked the question: How do you sustain a movement for change? Initiating change is difficult in itself, but securing and building sustainable momentum, is a whole other additional challenge. Our 2019 Day followed this…
CEO COMMENTS: THE BUTTERFLY EFFECT
History has shown that what might be viewed and accepted in one decade can be an anathema in the next – take smoking as an example. Looking retrospectively, we tend to categorise these as monumental societal shifts in attitude and…
CEO COMMENTS: DEFINITIONS NEED CONTEXT TO CURB DENIAL AND DELUSION
Our persistent pursuit of simplicity means we like things to be black and white. We like to know when we’re sick and when we’re healthy. We see things as good or bad, always or never, right or wrong. And we…
Education Matters: School-based Alcohol Education Matters
With Irish children as young as 13 years having their first alcoholic drink and almost one in five 12-14-year-olds having reported being drunk1, the need to educate and inform young people about alcohol is a societal imperative and for Drinkaware,…