With Irish children as young as 13 years having their first alcoholic drink and almost one in five 12-14-year-olds having reported being drunk1, the need to educate and inform young people about alcohol is a societal imperative and for Drinkaware,…
Category: Blog
CEO COMMENTS: WHEN IDEOLOGY MEETS PRAGMATISM, SOCIETY WINS
A vision of Ireland as a place where alcohol is not misused is, arguably, an ideological one. But that’s the purpose of a vision. It’s meant to be big, hard to reach, and challenging… but critically, possible. Like most of us, I’m drawn to…
CEO COMMENTS: HOW TO START A CHAIN REACTION
“You can’t go back and change the beginning but you can start where you are and change the ending”. Sage words from C.S. Lewis that are remarkably applicable to the societal scenario we find ourselves in today: 44% of Irish adults…