We are delighted to announce that the Drinkaware Index 2019: Analysing Hazardous Drinking in Ireland report is shortlisted for this year’s Marketing Society Research Excellence Awards in the Public Policy and Social Research category. This landmark study was conducted by Behaviour & Attitudes in April and May 2018.
The Drinkaware Index has quantified and exposed, for the first time, the collective complacency and cultural acceptance surrounding Irish drinking patterns. It is neither conjecture nor supposition, but rather is robust qualified analysis that paints a clearer picture of who, why, where and how alcohol is experienced in Ireland.
The identification of two key groups within the drinking population – the hazardous and the borderline hazardous drinkers – provides clear markers regarding where our focus should be if we are to fulfil our mission to prevent and reduce alcohol misuse.