At our recent annual Stakeholder Day we asked the question: How do you sustain a movement for change? Initiating change is difficult in itself, but securing and building sustainable momentum, is a whole other additional challenge. Our 2019 Day followed this…
Category: Blog
CEO COMMENTS: THE BUTTERFLY EFFECT
History has shown that what might be viewed and accepted in one decade can be an anathema in the next – take smoking as an example. Looking retrospectively, we tend to categorise these as monumental societal shifts in attitude and…
CEO COMMENTS: DEFINITIONS NEED CONTEXT TO CURB DENIAL AND DELUSION
Our persistent pursuit of simplicity means we like things to be black and white. We like to know when we’re sick and when we’re healthy. We see things as good or bad, always or never, right or wrong. And we…
Education Matters: School-based Alcohol Education Matters
With Irish children as young as 13 years having their first alcoholic drink and almost one in five 12-14-year-olds having reported being drunk1, the need to educate and inform young people about alcohol is a societal imperative and for Drinkaware,…
CEO COMMENTS: WHEN IDEOLOGY MEETS PRAGMATISM, SOCIETY WINS
A vision of Ireland as a place where alcohol is not misused is, arguably, an ideological one. But that’s the purpose of a vision. It’s meant to be big, hard to reach, and challenging… but critically, possible. Like most of us, I’m drawn to…
CEO COMMENTS: HOW TO START A CHAIN REACTION
“You can’t go back and change the beginning but you can start where you are and change the ending”. Sage words from C.S. Lewis that are remarkably applicable to the societal scenario we find ourselves in today: 44% of Irish adults…