This Blue Monday, often described as the most challenging day of the year, Drinkaware, the national independent charity working to prevent and reduce alcohol misuse, is encouraging people across Ireland to be kind to themselves, and continue any positive changes they may have started this year – including taking part in Dry January. A significant proportion of adults recognise the benefits of these initiatives — 16% of adults who drink say that drink-free periods are a helpful tool for moderating their drinking, rising to 27% among those who would like to drink less often.1
For many, January can feel long and demanding, with darker evenings, financial pressures and a return to routine after the Christmas break. While Blue Monday may not affect everyone in the same way, it can often be the time when the New Year’s resolutions wane, so it’s a good time to recognise the value of small, positive habits.
Dry January is one such habit that many adults are increasingly open to trying. Recent findings from the Drinkaware Barometer show that a clear majority of adults who drink have either tried or would be willing to try taking a break from alcohol for a fixed period as a way to moderate their drinking. This openness is particularly strong among younger adults, pointing to a broader cultural shift towards more mindful drinking.
At the same time, Drinkaware recognises that going alcohol-free is not always easy. Some people feel that choosing not to drink is not fully accepted socially, and others may lack encouragement from friends or family when trying to make positive changes, with the Barometer revealing that only 42% of Irish adults feel supported by friends and family to make positive changes to their drinking habits. These challenges can feel especially pronounced on days like Blue Monday, when motivation may be low.
Despite this, many adults see clear value in initiatives like Dry January, viewing drink-free periods as a helpful tool to reflect on their relationship with alcohol and regain a sense of control. Even short breaks can support better sleep, improved mood and increased energy – benefits that can make a real difference during a difficult time of year.
Drinkaware encourages anyone finding January challenging to remember that alcohol is unlikely to help. Whether taking part in Dry January or considering a change, staying alcohol-free can support clearer thinking, steadier energy and better wellbeing. Even small alcohol-free choices can make it easier to cope with pressures and feel more in control, and every day without alcohol is a positive step forward.
Dearbhla O’Brien, CEO of Drinkaware, said:
“Blue Monday can be a tough day for some, but it can also be an opportunity to acknowledge progress, however small. Whether you’re taking part in Dry January, cutting back, or simply thinking about change, every alcohol-free day counts. We know from our research that many people are open to trying drink-free periods, but not everyone feels supported – and that’s where compassion, understanding and encouragement really matter.”
She added:
“Drinkaware is here to provide judgment-free information and practical support. If you’ve had a wobble, that doesn’t mean you’ve failed. Getting back on track the next day is still a positive step for your health and well-being.”
Tips for Getting Through Blue Monday While Doing Dry January
Drinkaware is sharing simple tips to help people stay motivated on Blue Monday and beyond:
- Reconnect with your ‘why’ – Remind yourself why you chose to take a break from alcohol, whether it’s for your health, sleep, finances or peace of mind.
- Plan something positive – Arrange an alcohol-free treat, such as a walk, a movie night, a nice meal or a catch-up with a supportive friend.
- Try alcohol-free alternatives – Mocktails, alcohol-free beers, or sparkling drinks can help keep the ritual without the alcohol.
- Lean on support – Talk to someone you trust or connect with others who are also taking part in Dry January.
- Be kind to yourself – If you slip up, avoid an all-or-nothing mindset. What matters is continuing to make choices that feel right for you.
Drinkaware is also encouraging friends, families, workplaces and communities to support those choosing not to drink this January, helping to create a more inclusive and supportive culture around alcohol-free choices.
For information, tools and support, visit drinkaware.ie. Anyone who finds January particularly difficult can also access additional support resources through the Drinkaware website.
Find Out More
Visit drinkaware.ie for tools, information and tips for an alcohol-free start to 2026. Anyone finding Dry January hard can also access support resources on Drinkaware.ie and on our social media channels.
Ends
For interviews or media enquiries, please contact:
Ciara O’Driscoll | Etch Communications | ciara@etchcomms.ie | 087 689 3600
Sarah Kate Spratt | Etch Communications | sarahkate@etchcomms.ie | 089 611 5041
Notes to the editor:
About Drinkaware: Drinkaware is a national charity working to prevent and reduce alcohol misuse in Ireland. It is governed by an independent board and regulated by the Charities Regulator. Registered Charity Number: 20204601
For more information on research projects and publications, visit www.drinkaware.ie/research
References
1. The Drinkaware Barometer 2025 is a national population-based survey of 1,062 adults aged 18+ conducted by Ipsos B&A in July 2025. It included a series of internationally recognised modules on alcohol consumption and mental health.